Message from the President

The 21st century is often referred to as the Asian Century.

However, what is less known is the concept of Asian hospitality, in particular Japanese hospitality.
I believe that the core value of Japanese hospitality lies in harmony.
This is especially poignant to me because I practice Aikido, a form of Japanese martial arts, which can be translated as "The Way of Harmony of the Spirit”.

Harmony applies not only to the spirit of Japanese hospitality but it is an important element when exporting our services to other countries and presenting our services in the local environment using local human resources.

I started my company in 1996 with a vision of creating a hospitality group which expands globally, yet respects the local culture where the hotel is based.

Our company name “Colours International” reflects this concept by using the word “Colour” with the British spelling, because it contains the word “our”.
It is meant to convey our respect for the local colour where we do our business and the colourful personalities of our clients and our partners.

We look forward to meeting you.




The creation of a hospitality business based on the concept of “MUSUBI”.
Colours defines “MUSUBI” as service that provides space
and time that allow people to connect and create new ideas.


To build a distinct hospitality business
that embodies “MUSUBI” (= connection) and to expand globally.
To establish a brand of hotels, restaurants that occupy an unique position
in the hospitality industry.


Comfortable, Kind, Warm, Attention to detail.
These are the principles upon which Colours conducts its hotel, restaurant
and consulting businesses.

Company Profile

Company Name
 Colours International Co., Ltd.
 Ark Hills Executive Tower S502, 1-14-5 Akasaka Minato-ku Tokyo
 #107-0052 Japan
 TEL: +81-3-3568-7088 FAX: +81-3-3583-1088
 Yoshihiro Matsumoto
 October 1996 Founded Hotel Business.
 Involved in over 20 properties in direct operation and consultation.
 June 2013 Restructured as holding company, Colours International Co., Ltd.
 $3 million US dollars(consolidated)
Affiliated Companies
 Dusit Colours Co., Ltd.
 Bayview Pacific Corporation
 Colours Guam Inc.
 Cona International Resources & Management Corporation

Organization Chart

Board Members

President Yoshihiro Matsumoto

Yoshihiro Matsumoto is an entrepreneur who owns and operates the business hotel chain, E-Hotels. He founded his company in 1996, a year after his graduation from Chuo University, to pursue his dream of creating an international hospitality group. Matsumoto’s vision was the creation of a hospitality group which expands globally, yet respects the local culture where the hotel is based. He opened his first E-Hotel in 1999 in Saitama prefecture close to Tokyo. The company portfolio includes seven hotels. (as of January 2016).

In order to reflect his expanding business interests abroad, Matsumoto restructured his company as Colours International in 2013. He also brought in a team of experts in the area of hospitality management, finance, international communication and planning/design to strengthen its management and operation base. The Colours International Group currently consists of the domestic business hotel chain and its international ventures, including its operations in Guam, USA, and partnerships with companies in Thailand and the Philippines.

Chairman Yutaka Nakamura

Yutaka Nakamura began his career as a bell boy at the Tokyo Hilton in 1963 after graduating from Meiji University in Tokyo. He worked for the Hilton Group for 25 years and became the General Manager of Tokyo Hilton International in 1987, becoming the first Japanese GM within the Hilton Group. He was involved in setting up Hilton hotels in other regions of Japan such as Nagoya, Osaka, Okinawa, and Urayasu (Chiba prefecture) where Tokyo Disneyland is located. He also set up Hilton hotels in international locations such as Guam, the Philippines and Seoul.

In 1988 he moved to Mitsubishi Estate Co. to help conceptualize and launch the Royal Park Hotel chain, where he served as the General Manager, eventually becoming the President of the Royal Park Hotels and Resorts Co., Ltd. He also became Managing Director of Mitsubishi Estate Co. Nakamura served as the President of the Japan Hotel Association from 2005 to 2010.

Nakamura is currently the President of the Hospitality & Tourism College of Travel Journal Gakuen and is also the founder of the D.N.Hospitalty Group. He joined Colours International in 2014.

Senior Managing Director Yukiko Matano Gray

Yukiko Gray was born in Tokyo, and raised partially in New York and Hong Kong. She has a BA in economics from Middlebury College (Vermont, USA) and a Master of International Affairs (major: International Finance) from Columbia University (New York, USA). She worked in the area of corporate finance at Fuji Bank and Trust, Ltd. and Kidder Peabody & Company before founding GT Partners Inc. in Tokyo, Japan in 1994. She expanded the platform of GT Partners and established a marketing and creative agency in 2004.

GT Partners offered marketing and creative services to foreign companies entering the Japanese market and Japanese companies seeking to expand their companies aboard.

Clients included Darley (a global race horse operation owned by Sheikh Mohammed of Dubai), LVMH, Celine, and other fashion brands, CNBC, NHK and other media companies, Apple Computer, Noritake Company, Sakura Color Products Corp, etc. In 2015, Gray merged her company with Colours International which was previously a client of GT Partners.

Gray is also the founder/president of Spice Rack Inc., a membership community for entrepreneurial women.

Corporate Officer Ryo Saito

Ryo Saito was born in Nagano, 1971. He graduated from Chuo University with a degree in law.

He began his career in 1997 at Seiko Epson Corporation which is one of the biggest IT device manufacturer in the world. During his career at Seiko Epson, he joined its European regional headquarter Epson Europe B.V. from 1999 to 2002 located in the Netherlands and U.K. His main responsibility at Epson was in the area of global marketing but he was also involved in their human resource development.

With these professional experiences, and having obtained a national licenses for “labor and social security attorney” and “certified administrative procedures legal specialist”, he stared his own business in 2014. His company aims to support small and medium businesses (SMB) by offering consultancy in all areas of human resource management. His client includes Convince i Inc. a company established in 2015.

Saito joined Colours International in 2015 to support its human resource management and organizational development.

Corporate Officer Hiromi Zayasu

Hiromi Zayasuo is from Okinawa, Japan, and graduated from Institut Villa Pierrefeu in Switzerland. After returning to Japan, she spent 14 years in Tokyo, working on projects such as planning and operation of the 25th anniversary official event for United Nations Environment Programme (UNEP) in New York, planning and production of picture books and TV shows, and establishment of a call center.

In her native Okinawa, Zayasu utilizes her experience gained at her finishing school where she lived and studied with 36 women from 23 countries, including many members of royal and aristrocratic families. She gives lectures to business people on topics such as business and hospitality manners and appropriate manners when attending foreign guests. Her other projects include planning and operation of weddings for celebrities, and the education of Miss Okinawa and Misss Universe Okinawa.

Corporate History

Established as hospitality company
E-Hotel Warabi, the first hotel of the group opened in Saitama prefecture
E-Hotel Kumagaya opened in Saitama prefecture
Cabin Kumagaya opened in Saitama prefecture
Undertake various consulting services for hotels
E-Hotel Akita opened in Akita prefecture
E-Hotel Oyama opened in Tochigi prefecture
E-Hotel Higashi Shinjuku opened in Tokyo
Colours Guam Inc. was established in Guam USA
Bayview Pacific Corporation a joint venture with Tanota Partners, LLP
(Guam USA) was established in Tokyo
Colours International Co., Ltd. was established as a holding company
CONA International Asset Management Inc. was established in Manila Philippines
Dusit Colours Co., Ltd. was established as a joint venture
To open two E-Hotels in Tokyo, three in Northern Kanto Area
To open E-Hotel in various parts of Japan

Scope of Business

Global Alliance

In 2014, Colours signed a MOU with Dusit International,a company incorporated in Thailand, for the purpose of forming an alliance to promote Asian hospitality.
In May 2017, Colours and Dusit International established Dusit Colours Co., Ltd., a joint venture company which aims to develop and operate Dusit brand hotels and hotel management related education in Japan.

About Dusit International

Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana.

The company currently operates 29 properties worldwide and has 51 confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE.

Dusit International also operates the signature Devarana Spa and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand’s first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals.

In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines.

For more information, please visit

Hotel Management

Based on our philosophy of “Cheerfulness, Fun and Warmth”, E・Hotels offers its guests a place, time and service that is personal and comfortable. We strive to create an environment that is compatible with its surroundings and where people and nature coexist in harmony.
There are currently seven properties and it is our goal to have 5 more hotels in Japan with in the next year.

    2-2-12, Oomachi, Akitashi,
    Akitaken, 010-0921
    TEL : +81-18-865-7111
    3-5-11 Chuuouchou, Oyama-shi, Tochigi 323-0023
    TEL : +81-285-24-5833
    2-66 Yayoi, kumagaya-shi,
    Saitama 360-0044
    TEL : +81-48-522-0234
    2-67 Motoishi, Kumagaya-shi,
    Saitama 360-0815
    TEL : +81-48-521-2501
    1-9-6 Chuou, Warabi-shi,
    Saitama 335-0004
    TEL : +81-48-432-6080
    2-3-15 Kabuki-cho, Shinjuku-ku,
    Tokyo 160-0021
    7-17-7 Ginza, Chuo-ku,
    Tokyo 104-0061
    TEL : +81-3-6226-9888



Marketing / Creative

The Creative Division at Colours is involved in projects which promote Japanese culture and crafts that have been tranmitted over generations.
Through involment in these projects, Colours hopes to promote the beauty of Japan and the concept of harmony within Japan and throughout the world.

Recent Activities
Exhibition The Glaze : Challenge behind the birth of the shine.
Date: August 24th (Wed) ~ 29th (Mon) 2016
Place: Isetan Shinjuku Store Main Building 1F The STAGE
Content: The Glaze is the work of Gumpu Nakamura an artist/scientist from Kaga Ishikawa, Japan. It is the culmination of over 30 years of research and experimentation to produce a type of ceramic that retains the shine of a drop of water.

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COLOURS International