Message from the President
The 21st century is often referred to as the Asian Century.
However, what is less known is the concept of Asian hospitality, in particular Japanese hospitality.
I believe that the core value of Japanese hospitality lies in harmony.
This is especially poignant to me because I practice Aikido, a form of Japanese martial arts, which can be translated as "The Way of Harmony of the Spirit”.
Harmony applies not only to the spirit of Japanese hospitality but it is an important element when exporting our services to other countries and presenting our services in the local environment using local human resources.
I started my company in 1996 with a vision of creating a hospitality group which expands globally, yet respects the local culture where the hotel is based.
Our company name “Colours International” reflects this concept by using the word “Colour” with the British spelling, because it contains the word “our”.
It is meant to convey our respect for the local colour where we do our business and the colourful personalities of our clients and our partners.
We look forward to meeting you.
The creation of a hospitality business based on the concept of “MUSUBI”.
Colours defines “MUSUBI” as service that provides space
and time that allow people to connect and create new ideas.
To build a distinct hospitality business
that embodies “MUSUBI” (= connection) and to expand globally.
To establish a brand of hotels, restaurants that occupy an unique position
in the hospitality industry.
Comfortable, Kind, Warm, Attention to detail.
These are the principles upon which Colours conducts its hotel, restaurant
and consulting businesses.
- Company Name
- Colours International Co., Ltd.
- Ark Hills Executive Tower N812, 1-14-5 Akasaka Minato-ku Tokyo
TEL: +81-3-3568-7089 FAX: +81-3-3583-1088
- Yoshihiro Matsumoto
- October 1996 Founded Hotel Business.
Involved in over 20 properties in direct operation and consultation.
June 2013 Restructured as holding company, Colours International Co., Ltd.
- ＄3 million US dollars（consolidated）
- Affiliated Companies
- Bayview Pacific Corporation
Colours Guam Inc.
Cona International Resources & Management Corporation
President Yoshihiro Matsumoto
Yoshihiro Matsumoto is an entrepreneur who owns and operates the business hotel chain, E-Hotels. He founded his company in 1996, a year after his graduation from Chuo University, to pursue his dream of creating an international hospitality group. Matsumoto’s vision was the creation of a hospitality group which expands globally, yet respects the local culture where the hotel is based. He opened his first E-Hotel in 1999 in Saitama prefecture close to Tokyo. The company portfolio includes seven hotels. (as of January 2016).
In order to reflect his expanding business interests abroad, Matsumoto restructured his company as Colours International in 2013. He also brought in a team of experts in the area of hospitality management, finance, international communication and planning/design to strengthen its management and operation base. The Colours International Group currently consists of the domestic business hotel chain and its international ventures, including its operations in Guam, USA, and partnerships with companies in Thailand and the Philippines.
Corporate Officer Hiromi Zayasu
Hiromi Zayasuo is from Okinawa, Japan, and graduated from Institut Villa Pierrefeu in Switzerland. After returning to Japan, she spent 14 years in Tokyo, working on projects such as planning and operation of the 25th anniversary official event for United Nations Environment Programme (UNEP) in New York, planning and production of picture books and TV shows, and establishment of a call center.
In her native Okinawa, Zayasu utilizes her experience gained at her finishing school where she lived and studied with 36 women from 23 countries, including many members of royal and aristrocratic families. She gives lectures to business people on topics such as business and hospitality manners and appropriate manners when attending foreign guests. Her other projects include planning and operation of weddings for celebrities, and the education of Miss Okinawa and Misss Universe Okinawa.
- Established as hospitality company
- E-Hotel Warabi, the first hotel of the group opened in Saitama prefecture
- E-Hotel Kumagaya opened in Saitama prefecture
- Cabin Kumagaya opened in Saitama prefecture
- Undertake various consulting services for hotels
- E-Hotel Akita opened in Akita prefecture
- E-Hotel Oyama opened in Tochigi prefecture
E-Hotel Higashi Shinjuku opened in Tokyo
- Colours Guam Inc. was established in Guam USA
- Bayview Pacific Corporation a joint venture with Tanota Partners, LLP
(Guam USA) was established in Tokyo
- Colours International Co., Ltd. was established as a holding company
- CONA International Asset Management Inc. was established in Manila Philippines
- Dusit Colours Co., Ltd. was established as a joint venture
- E-Hotel Ginza Select opened in Tokyo
- E-Hotel Koshigaya and Kumagaya Annex opened in Saitama prefecture
E-Hotel Hashimoto opened in Kanagawa prefecture
E-Hotel Osaka Umeda opened in Osaka prefecture
Scope of Business
In 2014, Colours signed a MOU with Dusit International,a company incorporated in Thailand, for the purpose of forming an alliance to promote Asian hospitality.
In May 2017, Colours and Dusit International established Dusit Colours Co., Ltd., a joint venture company which aims to develop and operate Dusit brand hotels and hotel management related education in Japan.
About Dusit International
Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose ﬁrst hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana.
The company currently operates 29 properties worldwide and has 51 confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE.
Dusit International also operates the signature Devarana Spa and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand’s first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals.
In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines.
For more information, please visit www.dusit.com.
Based on our philosophy of “Cheerfulness, Fun and Warmth”, E・Hotels offers its guests a place, time and service that is personal and comfortable.
We strive to create an environment that is compatible with its surroundings and where people and nature coexist in harmony.
There are currently seven properties and it is our goal to have 5 more hotels in Japan with in the next year.
Marketing / Creative
The Creative Division at Colours is involved in projects which promote Japanese culture and crafts that have been tranmitted over generations.
Through involment in these projects, Colours hopes to promote the beauty of Japan and the concept of harmony within Japan and throughout the world.
Exhibition The Glaze : Challenge behind the birth of the shine.
Date: August 24th (Wed) ～ 29th (Mon) 2016
Place: Isetan Shinjuku Store Main Building 1F The STAGE
Content: The Glaze is the work of Gumpu Nakamura an artist/scientist from Kaga Ishikawa, Japan. It is the culmination of over 30 years of research and experimentation to produce a type of ceramic that retains the shine of a drop of water.